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Can I read Scaling the Tail : Managing Profitable Growth in Emerging Markets on EtoBox?
Scaling the Tail : Managing Profitable Growth in Emerging Markets by Seung Ho Park, Gerardo R. Ungson, Andrew Cosgrove (auth.) is a business book available to read on EtoBox.
What is Scaling the Tail : Managing Profitable Growth in Emerging Markets about?
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
Who reads Scaling the Tail : Managing Profitable Growth in Emerging Markets?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Seung Ho Park, Gerardo R. Ungson, Andrew Cosgrove (auth.)
- Publisher
- Palgrave Pivot
- Published
- 2015
- Language
- EN
- ISBN
- 9781137538581
- Category
- business
- Subjects
- Business, Marketing, Sociology
- Updated
- 2026-03-25
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