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What is Consumer Shifts in Social Media Marketing about?

The document investigates changing consumer preferences towards social media marketing (SMM) and its influence on buying behavior and satisfaction. It emphasizes the importance of understanding consumer engagement, perceptions, and satisfaction levels through empirical data collected from 300 respondents in Coimbatore. The findings suggest a strong association between reasons for using social media for shopping and consumer satisfaction, highlighting the need for marketers to provide accurate and timely inf

Author

DebitCredit Accounts Learning

Language

EN