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What is Puyo Handicrafts SWOT Analysis and Strategies about?

Puyo Handicrafts conducts a SWOT analysis to understand their business strengths, weaknesses, opportunities, and threats. Their key strengths include an abundant supply of raw abaca materials and exclusive access to Filipino craftsmanship. Weaknesses involve logistics uncertainties, high shipping fees, and a lack of proper storage containers. Opportunities exist in international demand and customers seeking handcrafted goods. Threats include certification challenges and restrictions shipping abaca products.

Author

Cathelyn Saliring

Language

EN