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Impulse Buying Factors for Gen Z on TikTok by leminhphuc29102007nt is a document available to read on EtoBox.

What is Impulse Buying Factors for Gen Z on TikTok about?

This study investigates the factors influencing impulse buying behavior of Generation Z during TikTok Mega Live sessions using the S-O-R model. Results indicate that environmental stimuli significantly impact emotional and cognitive responses, leading to impulse purchases. The research aims to provide insights and recommendations for businesses and e-commerce platforms to better engage this demographic in online shopping contexts.

Author

leminhphuc29102007nt

Language

EN