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What is Entrepreneurial Marketing - A Historical Exploration and Implicati about?
The thesis by Sofia Victoria Ramos explores Entrepreneurial Marketing (EM) as an effective approach for firms in turbulent markets, emphasizing its innovative and opportunity-seeking characteristics. It critiques the limitations of traditional marketing theories and proposes a model for implementing EM across various business sizes, aiming to bridge gaps in existing literature and enhance marketing education. The research highlights the necessity for businesses to adapt to changing market conditions through
- Author
- Mahsa Kamalipoor
- Language
- EN