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Integrated Marketing Communication Strategies by Himanshi Sorout is a document available to read on EtoBox.

What is Integrated Marketing Communication Strategies about?

The document discusses the importance of integrated marketing communications (IMC) in service settings, emphasizing the need for consistency across all messaging and branding to build a strong identity. It outlines various challenges in managing customer expectations, service promises, and internal communications, along with strategies to enhance customer education and engagement. Additionally, it highlights the role of marketing communications in informing customers, building relationships, and adapting to

Author

Himanshi Sorout

Language

EN