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Integrated Marketing Channel Management by Xaal Khan is a document available to read on EtoBox.

What is Integrated Marketing Channel Management about?

This document discusses designing and managing integrated marketing channels. It aims to describe the nature and functions of marketing channels, identify types of channels, examine channel coverage levels, and explore concepts like leadership, cooperation and conflict in channel relationships. It also looks at how channel integration can improve efficiency and examines legal issues affecting channel management. Key points covered include defining marketing channels and their role, examining channel flows,

Author

Xaal Khan

Language

EN