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What is Overview of Consumer Behavior Models about?

The document discusses various consumer behavior models, including the Howard Sheth model and the Nicosia model. The Howard Sheth model outlines a decision-making process involving stimulus inputs, hypothetical constructs, response outputs, and exogenous variables, while the Nicosia model emphasizes the relationship between firms and consumers, detailing how firm communication influences consumer attitudes and purchase decisions. Both models have limitations, particularly in addressing societal differences

Author

Aritra Chatterjee

Language

EN