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Contents 6 Acknowledgments 8 Introduction 12 Access and Interventionism 16 Platforms and Companies 20 About This Book 26 Intervention: The Swedish Unicorn 30 1. Where Is Spotify? 42 The Precarity of Spotify 43 How to Historicize Spotify? 45 How to Count? 48 The Technopolitical Context 51 Finding the Files to Distribute 52 The Beta Period (2007–2008) 54 Period A (2008–2009) 56 Spotify as a Metaphor 58 Period B (late 2009) 60 Period C (2010–2011) 63 Period D (2011–2012) 65 The Reinvention of Radio 67 Period E (2013) 71 Period F (2013–2015) 73 Period G (2015–2016) 75 Toward an IPO 77 Intervention: Record Label Setup 80 2. When Do Files Become Music? 90 Following the Data 91 Sharing Data 93 Audio Files and Streaming Infrastructures 99 Aggregating Content 102 The Radio Loop Experiment 110 Intervention: How We Tracked Streams 116 3. How Does Spotify Package Music? 126 What’s in a Playlist? 127 Soundtracking the Lives of Happy Subjects 132 The Unruliness of Algorithmic Profiling 139 The Politics of Personalization 147 Intervention: Too Much Data 150 4. What Is the Value of Free? 160 A Brief History of Free 164 Entering the Market 168 Scaling Markets 170 Embedded in Finance 173 Automation—

Language

EN