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Understanding Business Orientations by Suraj Hanu is a document available to read on EtoBox.

What is Understanding Business Orientations about?

The document discusses three business orientations: production orientation focuses on manufacturing and mass production to lower costs; product orientation focuses on quality and performance of products to satisfy customer needs; marketing orientation focuses on identifying customer needs and wants and satisfying them through product development, promotion and distribution.

Author

Suraj Hanu

Language

EN