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This article provides a comprehensive review of service quality in mobile banking (m-banking), highlighting its significance in ensuring user satisfaction and loyalty. Through a systematic analysis of 71 studies, it identifies key theories, constructs, and gaps in existing research, proposing the stimulus-organism-response (S-O-R) framework to understand user behavior in m-banking. The review aims to guide future research and improve service quality by addressing underexplored areas and integrating diverse

Author

Akuat Supriyanto

Language

EN