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Understanding Customer Relationship Management by Harini priya Guruswamy is a document available to read on EtoBox.

What is Understanding Customer Relationship Management about?

CRM focuses on building and maintaining strong relationships with customers and stakeholders. It consists of software, processes, and tools to manage interactions and relationships effectively. CRM improves customer satisfaction, increases sales, and enhances business performance by putting the customer at the center, collecting and analyzing customer data, and using communication channels to engage customers.

Author

Harini priya Guruswamy

Language

EN