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Books in Brief by Laroi Lawton is a Business, Management and Accounting article available to read on EtoBox.

What is Books in Brief about?

Telling stories is an essential part of being human. People everywhere, throughout history, have told and still tell stories. Whether it's to remember history, to communicate feelings, or honor an individual, telling stories help us understand the world in which we live. Stories help us better understand how and why people throughout the world respond differently to key moments in life. We learn more about ourselves, our culture, and other cultures by experiencing the thoughts, feelings and actions of others. Annette Simmons has applied this concept to the workplace, where good communication skills are essential to management, and can change attitudes and actions, resulting in improved products, productivity, and competitiveness. She illustrates throughout this practical guide that storytelling may be the best management tool available to modern business leaders because it exerts influence in ways that other techniques cannot. At the same time she does not suggest that stories be exclusively reserved for formal presentations; on the contrary, Simmons shows how they can be used effectively in small group settings and even one-on-one situations. Whoever Tells the Best Story Wins wins

Who reads Books in Brief?

It is typically read by researchers, students, and practitioners in Business, Management and Accounting.

Author
Laroi Lawton
Publisher
Wiley (John Wiley & Sons); John Wiley & Sons Inc.; Wiley; Research Square (ISSN 1932-2054)
Published
2007
Language
IT
Field
Business, Management and Accounting (Social Sciences)

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