About this document
Sales Forecasting in Uncertain Times by eduson2013 is a document available to read on EtoBox.
While some managers have eschewed forecasting due to current volatile market conditions, the article argues that planning is more important than ever. It recommends identifying key demand factors and considering a range of plausible scenarios as part of scenario planning. Assigning probabilities to scenarios allows companies to think through implications and design strategies to deal with eventualities, better preparing them if scenarios occur. The article illustrates how imprecise forecasting at one compan
- Author
- eduson2013
- Language
- EN