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What is Shiseido about?

Shiseido is a Japanese cosmetics and pharmaceutical company. It entered the Chinese market in 1981 and has since pursued an early and progressive expansion strategy. This includes establishing a joint venture in 1991 and focusing on high quality products tailored for Chinese consumers. Shiseido has experienced strong growth in China, with its sales doubling between 2004 and 2006. However, it also faces threats of counterfeiting and increasing competition from other brands in the growing Chinese cosmetics ma

Author

jnahon5

Language

EN