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What is Humanist Approach in Business Management about?

The humanist approach in business management emphasizes the importance of human resources and interpersonal relationships within organizations, contrasting with classical management theories. Developed by Elton Mayo in the 1930s, this perspective highlights the need for organizations to foster social relationships and group dynamics to enhance productivity. Key proponents include Abraham Maslow and Carl Rogers, who contributed to understanding motivation, leadership, and communication in the workplace.

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