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Transforming Advertising with Technology by Aneel Bajaj is a document available to read on EtoBox.
What is Transforming Advertising with Technology about?
Technology is enabling more personalized advertising by collecting consumer information online and customizing ads based on things like location, time of day, and past purchasing behavior. This allows companies to send targeted messages that are more relevant to individual users. While some advertisers are embracing these new capabilities, customizing advertising remains an uphill battle, as many in the industry still rely on traditional methods. As technology advances, advertisers will need to take more ri
- Author
- Aneel Bajaj
- Language
- EN