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What is Goals of Effective Business Communication about?

This document provides an overview of key concepts in business communication. It discusses: 1) Why business communication is important for both individuals and organizations in building trust, relationships, and success. 2) The goals of business communication, which are receiver understanding, receiver response, maintaining favorable relationships, and organizational goodwill. 3) The patterns of communication, including formal vs informal, internal vs external, and types such as interpersonal, public,

Author

Thùy Dung

Language

EN