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Customer Data Platforms : Use People Data to Transform the Future of Marketing Engagement by Martin Kihn & Christopher B. O'Hara is a business book available to read on EtoBox.

What is Customer Data Platforms : Use People Data to Transform the Future of Marketing Engagement about?

<p><b>Master the hottest technology around to drive marketing success</b> </p> <p>Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around today, but are they worthy of the hype? <i>Customer Data Platforms </i>takes a deep dive into everything CDP so you can learn how to steer your firm toward the future of personalization. </p> <p>Over the years, many of us have built byzantine &ldquo;stacks&rdquo; of various marketing and advertising technology in an attempt to deliver the fabled &ldquo;right person, right message, right time&rdquo; experience. This can lead to siloed systems, disconnected processes, and legacy technical debt. CDPs offer a way to simplify the stack and deliver a balanced and engaging customer experience. <i>Customer Data Platforms</i> breaks down the fundamentals, including how to:   </p> <ul style="margin-bottom: 0in; f

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Author

Martin Kihn & Christopher B. O'Hara

Publisher

John Wiley & Sons, Incorporated

Published

2020

Language

EN

ISBN

9781119790129

Category

business

Subjects

Marketing, Business

Rating

4.7 / 5 (85 ratings)

Updated

2026-03-14