About this document
Customer Profiling Strategies and Insights by SANJAY KUMAR V G 18MBA121 is a document available to read on EtoBox.
The document discusses consumer profiling, which involves assembling databases of consumer shopping habits, lifestyles, preferences, and demographics to develop profiles of consumers most likely to be attracted to specific products. It provides examples of demographic factors like age, gender, income, and education that are used to segment consumers. The document also outlines different generations of consumers and how their characteristics influence product preferences and advertising approaches.
- Author
- SANJAY KUMAR V G 18MBA121
- Language
- EN