About this document

Amul by Nitin Prajapati is a document available to read on EtoBox.

Amul is a highly successful Indian dairy cooperative brand with a vast product portfolio ranging from milk, butter and cheese to ice cream. It was formed in 1946 as a revolt by dairy farmers against exploitation by middlemen. Amul has achieved great success through its marketing mix strategy which includes affordable pricing, a large distribution network reaching both urban and rural areas, and memorable outdoor advertising campaigns featuring the iconic Amul girl. The brand has grown to become the largest

Author

Nitin Prajapati

Language

EN