Can I read MBA Services Marketing Session Plan on EtoBox?

MBA Services Marketing Session Plan by Arun B Vijay is a document available to read on EtoBox.

What is MBA Services Marketing Session Plan about?

The document outlines the course objectives, content, and assessment plan for a Services Marketing course. The course objectives are to educate students about the importance of services management and prepare them to address the unique challenges of managing services. The course content covers key topics such as the characteristics of services, developing service concepts, managing service quality, and marketing specific service industries. Students will be assessed through a mini-project, class activities,

Author

Arun B Vijay

Language

EN