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What is Iced Tea Product Development in India about?

This document summarizes the marketing plan for launching an iced tea product called CUBO Ice Tea in India. It discusses the target market as young, health-conscious consumers aged 16-29. The distribution strategy involves launching initially in metro cities like Delhi, Mumbai, and Bangalore and distributing through a network of regional offices, distributors, wholesalers and retailers. Pricing will be competitive to other brands like Nestea, Lipton and Tata Tion.

Author

Mohammed AkbAr Ali

Language

EN