Can I read Consumer Behaviour in Tourism on EtoBox?

Consumer Behaviour in Tourism by Susan Horner, John Swarbrooke is a nonfiction available to read on EtoBox.

What is Consumer Behaviour in Tourism about?

Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines.This fourth edition has been updated to include: new material on the impact of Information Communication Technologies (ICT) developments in tourism including social media, AR and VR, the links between climate change, sustainability and tourist behaviour, and the impact of crises and natural disasters on tourism and the cruise industry thirty brand new international case studies about topical issues such as Airbnb, travel blogs, overtourism, Covid-19, the flight-shaming movement, wellness tourism, hunting and tourism, terrorism, dark tourism, the solo traveller, volunteer tourism, second home ownership, music festivals, pilgrimage tourism, film- and TV-induced tourism, and tourism in Antarctica new online resources including PowerPoint slides and a case archive. Each chapter

Who reads Consumer Behaviour in Tourism?

Author

Susan Horner, John Swarbrooke

Publisher

Routledge, Taylor & Francis Group

Published

2020

Language

EN

ISBN

9781000290790

Category

nonfiction

Subjects

Travel, Management, Business