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What is Competing with IT: Strategies & Value about?

This chapter discusses how companies can use information technology to gain competitive advantages. It identifies five main competitive strategies: cost leadership, differentiation, innovation, growth, and alliance. It then explains how companies can implement these strategies by becoming customer-focused, reengineering business processes, creating virtual companies, and managing knowledge through information systems. The key ways IT contributes include enabling cross-functional processes, linking partners,

Author

Esra' A-Shbli

Language

EN