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Brand Development in Vietnamese Craft Villages by huyen is a document available to read on EtoBox.

What is Brand Development in Vietnamese Craft Villages about?

The document discusses the challenges faced by Vietnamese handicraft villages in developing their brands amidst the COVID-19 pandemic and rapid technological changes. It highlights the importance of brand development, collective branding, and the need for improved marketing strategies to enhance product quality and brand awareness. The study proposes solutions to help these villages navigate their difficulties and strengthen their market presence.

Author

huyen

Language

EN