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Omnichannel Impact on Luxury Brands by nandinipurohit16112001 is a document available to read on EtoBox.

What is Omnichannel Impact on Luxury Brands about?

This report examines the impact of omnichannel strategies on consumer satisfaction and brand perception in the luxury sector, highlighting the need for luxury brands to balance digital engagement with in-store exclusivity. Key findings indicate that a strong online presence enhances brand exclusivity and influences customer loyalty and purchase behavior. Recommendations include leveraging AI for personalization, implementing loyalty programs, and ensuring seamless integration of online and offline experienc

Author

nandinipurohit16112001

Language

EN