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What is MBA Project Rohit Patel about?

The MBA internship project report by Rohit Patel focuses on the sales promotion strategies of Rajaj Pvt. Ltd. (Hero Agency, Jabalpur) and their impact on consumer purchasing decisions. Conducted from June to July 2024, the study involved a survey of 75 respondents and revealed that discounts and EMI facilities are the most influential promotional tools. The report concludes with recommendations for enhancing promotional strategies, including improved digital marketing and customer loyalty programs.

Author

mrrohitpatelrp

Language

EN