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Kualitas Pelayanan dan Loyalitas Pelanggan by Alisa Nabila Hijri is a document available to read on EtoBox.
What is Kualitas Pelayanan dan Loyalitas Pelanggan about?
The study examines the impact of service quality and trust on customer loyalty through customer satisfaction at AHASS Brahma Motor, an authorized Honda motorcycle repair shop. Results indicate that service quality and trust significantly influence customer satisfaction and loyalty, with service quality affecting satisfaction by 40.1% and trust by 54.5%. Recommendations for improvement include enhancing waiting room facilities, cleanliness, service speed, and customer communication to foster loyalty.
- Author
- Alisa Nabila Hijri
- Language
- EN