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What is Ceylon Biscuits Limited Case Study about?
Ceylon Biscuits Limited (CBL) is a leading Sri Lankan food manufacturer established in 1939, known for its Munchee brand and holding 60% of the domestic market share. The company has expanded its product range and market presence, including international ventures in the U.S. and Ghana, while focusing on sustainability and community initiatives. CBL has received numerous awards for its corporate social responsibility efforts and product innovation, positioning itself as a key player in the food industry.
- Author
- vgsenavirathna
- Language
- EN