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What is Business Model Innovation in Markets about?

IKEA helps its customers achieve the job-to-be-done of obtaining low cost durable furniture. While IKEA furniture has a more modern and fashionable design than traditional high-end furniture, its primary value proposition is providing basic furniture at very low prices through an innovative business model focused on efficient self-assembly, compact packaging and distribution systems, and large-scale manufacturing.

Author

Sam Rehman

Language

EN