Can I read Free Prize Inside : the Next Big Marketing Idea on EtoBox?

Free Prize Inside : the Next Big Marketing Idea by Seth Godin is a business book available to read on EtoBox.

What is Free Prize Inside : the Next Big Marketing Idea about?

*Purple Cow* was the #1 bestselling marketing book on Amazon in 2003. Now in *Free Prize Inside* , Seth Godin is back with practical advice on how to put Purple Cow thinking to work inside your organization (big or small, profit or non) to MAKE SOMETHING HAPPEN. The next big marketing idea is a proven strategy for making your products or services so remarkable that they practically sell themselves. *Purple Cow* taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? *Free Prize Inside* delivers those answers and much more. It’s a fun guide to doing innovative marketing that really works when the traditional approaches have all stopped working. Thirty years ago, the best way to sell something was to advertise it on television. But today’s consumers are cynical, and your product or service had better be more than just hype and clever advertising. Even better, it ought to come with a market-changing innovation—a free prize inside. You don’t have to spend a fortune to cr

Who reads Free Prize Inside : the Next Big Marketing Idea?

Author

Seth Godin

Publisher

Portfolio Hardcover

Published

2004

Language

EN

ISBN

9781101218457

Category

business

Subjects

Marketing, Management, Fiction

Rating

3.86 / 5 (1,249 ratings)

Updated

2026-03-14