About this document
Social Media by 2023329820.koyel is a document available to read on EtoBox.
The study investigates the impact of social media on consumer buying behavior, focusing on Gen Z. It found that 70% of surveyed individuals aged 18-25 make purchases based on influencer recommendations, highlighting the effectiveness of influencer marketing. However, concerns regarding authenticity and trust in these promotions are significant for brands aiming to maintain consumer confidence.
- Author
- 2023329820.koyel
- Language
- EN