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The Palgrave Handbook of Interactive Marketing 1st Edition by Palgrave Macmillan, Cheng Lu Wang 9783031149610 3031149610 Ebook Chapter-Indexed PDF by qqpraung177 is a document available to read on EtoBox.
The Palgrave Handbook of Interactive Marketing, edited by Cheng Lu Wang, provides a comprehensive exploration of the evolving field of interactive marketing. It discusses the significance of interactivity in marketing strategies, highlighting its impact on consumer engagement through various platforms and phenomena. The book includes contributions from multiple authors and peer reviewers, enhancing its quality and breadth of content.
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- EN