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About this Social Sciences article
Exploring the Curious Demand for Athletes With Controversial Images: A Review of Anti-Hero Product Endorsement Advertising by Burton, Rick; John Farrelly, Francis; Quester, Pascale G. is a Social Sciences article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Social Sciences.
- Author
- Burton, Rick; John Farrelly, Francis; Quester, Pascale G.
- Publisher
- Emerald (MCB UP ); Emerald Group Publishing Ltd.; Emerald (ISSN 1464-6668)
- Published
- 2001
- Language
- EN
- Field
- Social Sciences
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