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What is EO, Customer Participation, and NPD Performance about?

This article examines how entrepreneurial orientation (EO) relates to new product performance in small and medium enterprises (SMEs). Specifically, it investigates the mediating role of customer participation in new product development (NPD) on the relationship between EO and NPD performance. The study analyzes data from 232 SMEs. The results show that EO is positively related to customer participation in NPD and that customer participation mediates the relationship between EO and NPD performance. Additiona

Author

neoultrahyper

Language

EN