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What is Impact of Reviews on Consumer Trust about?
The experimental plan investigates the impact of descriptive product reviews on consumer trust among first-year students, utilizing a within-subject design with 50 participants. It compares two product images, both rated 5 stars, one with detailed reviews and the other without, to assess how reviews influence trust and buying intent. The study aims to provide insights into the role of online reviews in consumer decision-making despite identical star ratings.
- Author
- 9pqwrtp7kb
- Language
- EN