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What is Understanding Service Marketing Strategies about?

This document discusses services and trends in the service sector. It defines services as deeds, processes, and performances provided by one entity to another. It notes that many businesses have shifted focus from manufacturing to providing services. It also discusses how IBM has successfully transitioned to focus on services, which now make up over half of its revenue. Additionally, it outlines how services have increasingly dominated economies over time, growing from 55% of US employment in 1929 to over 8

Author

alu tometo

Language

EN