About this document
Annotated Understanding%20Entrepreneurship%20Winter%202026 PDF by María Fernanda Cervantes Sánchez is a document available to read on EtoBox.
The document analyzes the growth challenges faced by culturally embedded small and medium-sized enterprises (SMEs), particularly in the food and beverage industry, highlighting the tension between economic expansion and the preservation of authenticity. It discusses the strategic, organizational, and competitive challenges that arise as these businesses scale, emphasizing the importance of innovation and digital transformation for sustaining competitiveness while maintaining cultural identity. The case stud
- Author
- María Fernanda Cervantes Sánchez
- Language
- EN