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About this Business, Management and Accounting article

Catalogue record by Wright, John S. is a Business, Management and Accounting article available to read on EtoBox.

It is typically read by researchers, students, and practitioners in Business, Management and Accounting.

Author
Wright, John S.
Publisher
American Marketing Association; SAGE Publications (ISSN 0022-2429)
Published
1958
Field
Business, Management and Accounting (Social Sciences)