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Olle Eksell: Swedish Design Pioneer by Heaney Holton is a document available to read on EtoBox.

What is Olle Eksell: Swedish Design Pioneer about?

Olle Eksell was a Swedish graphic artist and illustrator born in 1918. He decided at a young age that he wanted to work in advertising illustration. After studying and working in Sweden for some years, Eksell and his wife Ruthel moved to the US in 1946 to study further. There, Eksell befriended other famous graphic artists like Paul Rand. Eksell went on to create iconic Swedish designs like the eyes for Mazetti chocolate in the 1950s. He was a pioneer in explaining how good design benefits business and the

Author

Heaney Holton

Language

EN