About this document
Media Terminology Explained by Jane Knight is a document available to read on EtoBox.
This document defines key media terminology including convergence, the merging of technologies; proliferation, a rapid spread or increase; niche, a distinct market segment; augmented reality, enhancing perception of reality with computer input; synergy, promoting a product across subsidiaries; walled garden, service provider control over platforms and content; halo effect, customer bias towards other products from the same maker; reverse halo effect, where a single flaw influences overall perception; long t
- Author
- Jane Knight
- Language
- EN