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Impact of AI on Business Communication Pedagogy by anh.htnguyen92 is a document available to read on EtoBox.
The article examines the pedagogical impact of text-generative AI, specifically ChatGPT, on business communication education. Through focus group discussions and content analysis using a SWOT framework, the study identifies the strengths, weaknesses, opportunities, and threats of integrating AI into the teaching-learning process. The findings suggest that while AI can enhance communication skills and efficiency, concerns regarding privacy, plagiarism, and the need for updated pedagogical approaches remain s
- Author
- anh.htnguyen92
- Language
- EN