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What is SWOT Analysis of IKEA about?

IKEA is a leading global furniture retailer with over 300 stores in more than 40 countries, offering a wide range of products at competitive prices while emphasizing sustainability. Its strengths include an inviting store atmosphere, high customer satisfaction, and effective supply chain management, while weaknesses involve challenges in certain geographic markets and store locations that are not city center-based. The company employs over 127,000 people and focuses on research and development to meet custo

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