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Marketing Concepts Overview by Wasantha is a document available to read on EtoBox.

What is Marketing Concepts Overview about?

The document discusses different concepts that guide marketers, including the production concept, product concept, sales concept, marketing concept, and social marketing concept. The production concept focuses on efficiency and distribution to offer low-cost goods. The product concept emphasizes producing high-quality, innovative products. The sales concept relies on aggressive sales and promotion. The marketing concept meets customer needs more effectively than competitors through a total company effort. F

Author

Wasantha

Language

EN