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What is New Coke Relaunch Case Study Analysis about?

The document outlines a case study assignment for a business class where students take on the role of VP of Corporate Development for Coca-Cola and must research what happened with New Coke in the 1980s to determine if it should be re-released. The case study should be 2-3 pages and include sections on research of the original New Coke, principles and approaches from course readings that would be relevant to the decision, and the student

Author

shivani khare

Language

EN