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What is Motivation about?
The study examines the impact of intrinsic and extrinsic motivation on job satisfaction among sales representatives in selected service firms. Findings indicate that both types of motivation significantly enhance job satisfaction, with recommendations for entrepreneurs and sales managers to implement effective motivation strategies. The research utilized a questionnaire distributed to 138 respondents, and regression analysis confirmed the importance of motivation in improving job satisfaction.
- Author
- bharathvj153
- Language
- EN