About this document

Web Analytics Terms Explained by Carolina Toro is a document available to read on EtoBox.

Web analytics is used to collect data on user activity on websites and apps to understand how to improve them. It involves measuring metrics like pageviews, bounce rate, average session duration and conversion rate, as well as dimensions like location, device type, and traffic source. This allows website owners to see which content and pages are most popular, how engaged users are, and which marketing efforts are most effective.

Author

Carolina Toro

Language

EN