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Café Atmospherics and Youth Behavior by Nik Zulfadli is a document available to read on EtoBox.
What is Café Atmospherics and Youth Behavior about?
This study examines the influence of café atmospherics on the behavioral intentions of Malaysian youth, identifying five key factors: lighting, facility aesthetics, employee factors, ambient intelligence, and music. The findings suggest that these atmospheric elements significantly correlate with positive youth approach behaviors towards cafés. The research highlights the importance for foodservice operators to understand these factors to enhance customer retention and revisit intentions.
- Author
- Nik Zulfadli
- Language
- EN