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Market Analysis & Research for Services by Kamran Khan Khalil is a document available to read on EtoBox.
What is Market Analysis & Research for Services about?
This document discusses market analysis and marketing research for services. It covers identifying customer needs and wants, assessing demand and pricing, and using marketing research to reduce uncertainties and monitor performance. The document also discusses the marketing research process, including exploratory research, data collection and analysis, and reporting. It describes how marketing research is used in the service sector and differences between researching services versus products. Specific topic
- Author
- Kamran Khan Khalil
- Language
- EN